Pinterest and BHLDN are a True Match

As a user of Pinterest I am in love with the virtual pin board. To me I think this is a marketers dream come true. Well, especially when marketing to women or people in the wedding industry. 

I found where Anthropologie’s wedding and special events line- BHLDN has been promoting through Pinterest. That is probably one of the most pinned categories is Weddings and events which is why Pinterest is a perfect match for BHLDN.

Internal Communications

Using social media to communicate a brand has to be done strategically. The stylist, merchandising, PR, and design teams all pin content that is true to the brand image.

Their strategy for the Pinterest images that they upload are not just of products, but images that really transpire the brand and the feelings we get from it as customers. For example they pin images of flowers, cakes, and other wedding decor.

By looking at customer comments or pins they are able to learn who they are and what they want as consumers. This helps guide them with fresh and current content that pinners will love.

Pinner Interaction 

BHLDN has created a contest on Pinterest. What it entails is pinning 10 pins from their build your own holiday fete board and have a chance at winning a $1,000 gift card to BHLDN.

This interactive promotion certainly gets customers excited for the holidays while exposing themselves more to the new products available this holiday season.

Pinterest Suggestion

Also an added feature that BHLDN has been hoping Pinterest would do is now here. They wanted Pinterest to have private boards for brides to plan their weddings with. Now each Pinterest user is able to create three private pin boards that only they can see.

Pinterest suggest the private boards for a surprise Birthday, holiday gifts or other events you’re planning that you’re no quite ready to share with everyone. Here is an article by Alyson Shontell showing how the private boards work.

Hopefully this feature will help BHLDN grab the attention of bride’s to commit to their unique products when planning her big day.

Copyright Basics

Copy infringement is something to take very seriously while working on projects. As a Comm major we need to keep this in mind and educate ourselves of the rules and stipulations.

Copy right is available for published and unpublished works. It simply protects the author or creator of the original work from being claimed or given notice to someone else. All copy righted items should contain all three elements

1. The symbol ©, the word “Copyright,” or the abbreviation “Copr.”

2. The year of first publication of the work.

3. The name of the owner of copyright in the work.

These three elements help us to identify copy written work and when to give credit to the owners. You can learn more about copyright basics here.

Fair Use

Fair use is a tricky thing but it was created to help share these ideas without getting sued for infringement. Fair use applies to commentary, parody, news reporting, research and education. If use of the work is minimal and doesn’t interfere with the copyright holder you are able to use the work in situations listed before.

Infringing copyright is a big deal and could end up costing you a lot depending on the severity and the amount of profits lost due to the infringement.

Penalties: $250 to $150,000 for each infringement, work value of more than $1,000 can cost up to a year in prison plus fines, work value more than $2,500 may be jailed for five years plus fines.

These penalties also very for each situation but it is something to not take lightly or to do willingly either.

Small restaurants are getting nailed for playing music in their establishments that they didn’t buy the rights to play. They put them selves at risk for infringement when they play the radio or anything from their I Pod.

Broadcast music Inc. (BMI) and The American Society of Composers, Authors and Publishers (ASCAP) have been filing lawsuits against restaurants and bars who are not paying royalties to the artists whose music is being played.

BMI provides information on how to pay for music licensing in establishments and how paying royalties works.

Rules are constantly changing because of technology and it is important to stay current on these issues. At all cost avoid risk of copyright infringement and if you ever question it, ask  first and proceed with caution.

 

 

Link

Every Thanksgiving millions of people across the country wake up to the smells of turkey roasting and pumpkin pie baking in the oven. We say grace and give thanks for everything  and everyone in our lives and the Plasma screen that is going on sale at Best Buy in just a couple of hours.

Photo: (M) We encourage you to shop locally, preferably in small stores instead of large corporations, and to buy American made IF you're going to shop on Black Friday. Thanks to Ashley Trayer for sharing it with us.</p><br /><br /><br /><br />
<p>Posted on the Being Liberal fan page.

This year it is not even one day later but hours. Stores are becoming more and more impatient with the amounts of business they receive on Black Friday that they can’t even wait until Friday to start them. Here is a list of stores that are opening the night of Thanksgiving.

  • Toys-R-Us
  • Target
  • Wal-mart
  • Sears
  • Kmart
  • Staples
  • Pet Smart

Employee’s Petition

Many of the store employees have signed petitions to keep doors from opening on Thanksgiving day. A Target employee created an online petition that has gone viral. The petition, “Target: take the high road and save Thanksgiving,” has been signed by more than 228,000 people.

Target employee from Corona, Calif. writes on the petition, “A 9 p.m. opening disgusts me and symbolizes everything that is wrong with this country. Give Thanksgiving back to families.”

Customers over Employees

When businesses have angry employee’s the reputation of the company goes downhill. Ruining someone’s Thanksgiving just to earn more money for your company is not what should be most important, especially at a time like this one. Target is not the only business that is dealing with angry employees this Holiday season.

According to an article from http://www.examiner.com, Walmart employee’s have planned a strike on Black Friday. They are very unhappy with the hours and when they bring up the concerns about it conflicting with Thanksgiving with families they do one of two things, cut your hours, or fire you.

“We have a great group of associates at Walmart. We’ll have more than one million associates working throughout the holiday weekend and they are excited about our Black Friday plans this year,” said Walmart representative to Fox News. “This is the Super Bowl for retailers and we’re ready. We’ve been working on our Black Friday plans for almost a year now and we’re prepared to have a great event. Our associates care about providing a great customer experience on Black Friday and we’re confident that’s what customers will have at Walmart this year.”

Both retailers seem to care more about the customers than their own employees.According to dailyfinance.com,Target said they had to listen to their customers by opening there doors at 9 p.m.,Thanksgiving. The customers preferred to shop right after Thanksgiving than at midnight or early in the morning. Opening the extra hours allow for them to compete with retailers that open up online shopping with Black Friday deals on Thanksgiving day.

Target Talks Thanksgiving

Target also has a blog responding to the concerns of early opening and the petition circulating on the Internet. Although it is not corporate policy that employee’s must work Thanksgiving, it depends on store managers and their need for workers during those shifts.

In the end companies need to do what is best for them as a whole, which includes listening to employees and customers.

Happy Thanksgiving

 

RecyColumbus

Yes, finally Columbus has a curb side recycling service. I knew the day had to be coming soon. Walking to and from class I was disgusted by the amounts of litter and garbage that obstructed my view of this beautiful city.

Broken beer bottles, aluminum cans and pizza boxes were starting to become permanent yard fixtures in every campus neighborhood. I know being a college campus and a big party school it can only be expected, but I am pleased that the issue of recycling has been addressed.

It is great that the city of Columbus has given the campus students the resources to be responsible and recycle their garbage. Each resident recieved a�64-gallon�blue recycling cart that is so easy to use. They city can’t be sure that everyone will recycle but they send the message of how easy it is to do and the steps needed to do it.

Cross Messaging

  • Newsletter– From Mayor Micheal B. Coleman gives 3 easy steps to start recycling and when collection time begins.
  1. Write your address on the cart– This helps keep track of your cart and ensure it is used only by you.
  2. Review the materials– Brochure and magnet will remind you to recycle.
  3. Start putting recyclables inside blue recycling cart– No sorting is necessary.
  • Brochure- Gives an overview of the recycling service, recycling tips and why it is important to recycle.
  • Information Magnet- Is a reminder of what items can be recycled and your recycling pick up day.

What goes in the blue cart?

  • Aluminum and steel cans and lids
  • Cardboard (flattened)
  • Glass bottles and jars
  • Plastics bottles and jugs
  • Newspaper, magazines, catalogs, junk mail, phone books and dry food boxes
  • Cartons and juice boxes

What can’t go in the blue cart?

  • No plastic bags
  • No food or grease left behind in boxes or jars

The recycling service is being implemented throughout Columbus in 5 phases and will be in full swing by February 2013.

By this time RecyColumbus will be serving over 227,000 households, according to The Department of Public Service. http://publicservice.columbus.gov/content.aspx?id=51000

Recycling Benefits

  • Preserves the environment
  • Saves energy
  • Reduces waste
  • Creates and retains local jobs

�Recycling preserves the environment, keeps recyclables out of the landfill, and creates and retains jobs. Plus it can save $3 million a year in tipping fees to the landfill if residents divert 25 percent of their trash to recycling. According to national statistics, 60 percent of the materials buried in a landfill could be recycled and put to good use,� said Councilmember Eileen Y. Paley, chair of the Public Service & Transportation Committee. �I look forward to this rollout and making this service available to our residents.�

For more information on recycling visit http://publicservice.columbus.gov/recycle/

 

Tweeting the Presidential Debate

Tweet chat was new to me before this assignment but I think with doing the Presidential Debate I found the importance of Twitter and saw how an open forum can lead to great discussion.

And what better way than to express our opinions on things that really matter. Our freedom of speech is truly a blessing and it is so great to see so many people involved in something so important as the presidential election.

After the first debate in Colorado Governor Mitt Romney ran away with win while President Barack Obama did not put up a fight. This time though Obama came back with a viction and won the second debate.

In the new age of technology we are able to communicate with a larger audience. Twitter has estimated 7.2 million tweets during the 90 minute debate. Some of the most popular tweets were about immigration, Romney’s response on raising taxes and Obama responding to Romney about China and job creation. I tweeted about Romney’s response to China and how we aren’t on the same playing field as them with our economy and it is hurting us. We need to get jobs back in America.

It has become common during election season that China takes a bashing and they did during this debate. http://www.globalpost.com/dispatch/news/regions/asia-pacific/china/121018/obama-and-romney-why-all-the-china-bashing

Basically we are competing with China although we want to have good relations with them we still want to be the top dog. Both candidates have investments in China but they still want to put themselves in a better light to the American people.

Some things being said on the tweet chat were not always serious matters. Mitt Romney made a few bad choice of words that became running jokes in the media. http://www.ketknbc.com/news/decision-2012/funniest-tweets-on-the-second-presidential-debate When addressed about hiring women for cabinet he said, “I have binders full of women.” Maybe not the best choice of words which may have affected his loss in the debate.

 

 

Brochure Example

Hello Bloggers,

Today in class we talked about the basic fundamentals of brochures and what there purpose is. When producing a brochure you want to be clear and concise with the layout of information. A brochure is made to have a longer shelf life than a newsletter which is more current. Brochures are meant to inform the reader with facts and provide them with answers to any common questions they may have. Today print is not as popular but it is still needed. Brochures allow for people to take a hands on approach to information letting them digest it on their own time. Another good thing about brochures is that the text is quick and to the point making it reader friendly.

For today’s blog I picked what I thought was a good example of a brochure.

Here we have bulleted information that is easy for people to read. The font is also easy to read and stays throughout the brochure giving it a nice flow. The information is factual and lets the reader know what are some easy ways we can conserve and protect our water. It also lets us know why it is important for us to conserve and protect our water.

The images are very important as well because they strengthen the message. The little girl drinking water and the text tells us that we need to protect our water because it is what nourishes our bodies and our children as well. The water on the bottom looks good asthetically and it allows for the readers eye to flow from each section of the brochure. Under the ways to help conserve water is a stamp of approval from the water hero, it may be a little juvenile but it gets the point across of the magnitude of help you will be doing by following these suggestions.

Lastly, they have their website located at the bottom to get further information. This is very important because the brochure gives readers a little bit of information but if they want to read more they need to go to the website. Overall this is a very good brochure.

DIY Fashion PR

If you are new followers and have not read my very first blog post then you may not know that my goal is to one day open my own business, some sort of boutique. I feel my degree in Strategic Communications can really help me in achieve this future goal.

I stumbled upon a very inspirational post on PR Couture that gave me valuable insight on making my dreams come true: http://www.prcouture.com/category/fashion-pr-tips-strategy/fashion-pr-designers/

-In the article they outlined how Tiny Devotions started as an idea and became a brand.

Tiny Devotions is a Bohemian jewelry line. It consist of mala beads which are inspirational beads that have different meanings for whatever you are experiencing in life. This line was created by Diane Charabrin while living in Bali as a yoga instructor.

She had a vision to turn the sacred mala stones into beautiful jewelry.

How She Started

Diane started by creating a Facebook page for Tiny Devotions and she was able to make sales through her page for free. At this time she was producing all the jewelry, providing customer service and handling the shipping all by herself. Her business was growing and becoming very prosperous.

Branding

Today companies put so much money into advertising hoping it will increase their revenue. Diane watched her business grow with zero advertising. She did this through social networking and creating a brand that does not represent the people. Instead they found key people in the community that represents everything Tiny Devotions believes in. They encourage others to live and to be inspired by posting inspirational quotes on their website and giving to charities.

After having read the story on Tiny Devotions I have been inspired to open my own boutique. Starting out small I know there will be room to grow as long as I can create a strong brand that people can live by and believe in.

I just need to follow these three tips from PR Couture:

  1. Reach out to people without expectation
  2. Be generous- give out free products to key people in the community
  3. Just starting out – instead of approaching people like Oprah- approach smaller blogs with significant audiences instead as you will likely have more of a chance at success.

click here >>http://www.lovetinydevotions.com/ find out more about mala beads!